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We have so much confidence in our methods that we GUARANTEE to meet or exceed agreed targets. Should we fail, we won’t invoice!

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How many exhibitors fail to book for next time? We work with you to help your exhibitors make a good return on their investment ENSURING they can’t wait to book your next show!

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Your sales team are not the best people to have on your stand. Hard to believe but true! Exhibiting is not selling but generating leads. We will train your staff to make the most of the limited time available at a trade show to generate quality leads.

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To speak to us now give us a call or drop us an email. We’re looking forward to working with you!


Access our Expertise

What's with the freebies?!

I usually leave an exhibition or trade show laden down with several logo covered reusable bags full of weird and wonderful freebies.  Stress balls, keyrings, chocolates, cuddly toys, phone holders, pens ... the list is endless!  This year's BDIA Dental Showcase at the NEC was no exception.

  • Cuddly toys ... really?!  Meerkats seem to be the most popular just now.  I asked one company what the connection was between their freebie teddy bear and their products or services.  The answer? 'There isn't really one ... em ... people like them, they're cute?'  Hmmmmm, now that's a well thought out marketing strategy!
  • Who knew that stress balls came in so many different shapes and sizes?  Stress ball, stress apple, stress dentist, stress cow, stress tooth, stress car, stress mouse, stress fish .. it's amazing.  Are we really that stressed?  I mean, we all enjoy a good squeeze in the first five minutes of receiving a stress ball but does anyone actually use them on a regular basis?  How long until it ends up in the bin or the back of a drawer never to be squeezed again ...
  • Pens at least have a practical application but how often (if at all) do you actually look at the logo on a pen?
  • It never ceases to amaze me the sheer quantity of chocolate and candy that is handed out at your average trade show - medical and dental exhibitions are no exception!  Do you really think that the visitor will remember your company because you gave them a bite size mars bar?
  • I am partial to a cupcake and they are usually delicious!  But I can assure you that the effort and money involved in having your logo printed on the tasty marshmallow cake resting on that tasty buttercream icing is wasted - I have devoured it before I've had the chance to read it!  The only thing I will remember about your company is what your stand looks like and roughly where your stand is situated - so that I can drop by and grab another cupcake for the road!

I promise you that all of these freebies are a waste of time and effort.  In the last few hours of the exhibition your staff will be handing out your freebies two and three at a time to avoid having to lug them back to the office again.  Your people are the key to your success at the trade show so use them wisely.  'Do you want a stress ball?' can easily be replaced with a question that will start a conversation.  You can quickly establish whether the visitor is a prospect and move on from there.  

So instead of wasting money on useless branding, use one of our lead generators and see your ROI dramatically increase!





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Are you asking the right questions?

Are you asking the right questions?

Visitors to trade shows are looking to find solutions to their problems (the worthwhile ones are, anyway). If your pitch consists of telling them about your services or products, you might as well just hand out glossy brochures like many of your competitors will be doing

Many other competitors will be talking their ears off and if you do the same it will be about as effective as the aforementioned brochure distribution tactic - i.e. not at all.

Consider this: trade shows are unique in that visitors come ready to do business, that is if they can find  someone that can solve at least one of their problems. 

So you need to find out what those problems are. That means asking questions - the right questions.

Once you know what the problem(s) is, you can ask more questions to establish if and how you can help them.

And be brave - if you find you can't help them, tell them so and, politely, send them on their way. There are many, many more visitors heading in your direction and the faster you eliminate the ones you can't do business with, the better your chances of meeting the ones you can.

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“We cannot recommend Task Force 2 highly enough, they add an extra dimension to our event booths across the globe and the team consistently deliver everything they promise and more!”
– Francesca Desquesnes, Global Events Manager, Alere.
"Your lead generator was a breath of fresh air and the envy of all the stands around me … her professionalism was outstanding up and above what I expected … “
- Duncan McDonald, DIY Framing
“… TF2 enabled us to not only cover our costs, but to vastly exceed all expectations, and vastly exceed minimum income generated: we’re at around 200% of target income directly from the show, with more pending …"
- Nick Chandler, Sound Leisure Ltd
“… I have to say your advice on the stand, the process you advised us on and the work you carried out for us have once again proven excellent value for money.”
- Steve Lewis-Brammer FInstSMM, General Manager, Rösler UK
“… our lead count for the show prior to engaging Task Force 2 was 20; with a Task Force 2 lead generator we realised 85!"
- Nimrod Tal, Director, Nimrodental Ltd
"Task Force 2 delivers! Initially I was a little nervous of some of their ideas but the results began to roll in as soon as the doors opened and they delivered everything they promised and more…”
- Martin Haines, Principal, Dental Financial Associates
“… I will not hesitate to use Taskforce2 again in the future and recommend them to anyone looking to get real results from exhibiting."
- Jenni Williams, Events and Sponsorship Manager, National Pharmacy Association
“ … I can highly recommend Taskforce2 as experts in their field. It has been a real 'eye opening' experience for myself personally and has completely changed my view of the Dos & Don'ts when exhibiting as well as how to get the most out of the event itself…”
- Adam Mayer, Product Marketing Manager, Tevo Limited
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About Task Force 2

After more than 20 frustrating years seeing exhibitors get it wrong, Task Force 2 was born out of a determination to revolutionise the exhibition industry.


Nichola Allebone is a vastly talented stand manager, trainer and presenter whose target driven enthusiasm is infectious.  She has experience in many industries including pharmaceuticals, hospitality, building, accountancy and plant machinery.  Nichola is a breath of fresh air whose magnetic personality leaves everyone wreathed in smiles!


Ingrid Ewan McRae gained her experience in the Scottish hospitality and exhibition industries.  She is an excellent bilingual communicator (English/German) who quickly gains credibility at all levels and displays a unique ability to motivate and influence. Ingrid is affectionately known as 'The Rottweiler' because of her unfailing tenacity! 


Nichola and Ingrid are supported by a number of Task Force 2 trained associates, enabling them to accept complex briefs at short notice.  However, as we do not use ad hoc freelance staff, our capacity is finite - especially during the peak show seasons.Task Force 2

Call 0330 223 2342 or email us at info@taskforce2.co.uk