We have so much confidence in our methods that we GUARANTEE to meet or exceed agreed targets. Should we fail, we won’t invoice!

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How many exhibitors fail to book for next time? We work with you to help your exhibitors make a good return on their investment ENSURING they can’t wait to book your next show!

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Your sales team are not the best people to have on your stand. Hard to believe but true! Exhibiting is not selling but generating leads. We will train your staff to make the most of the limited time available at a trade show to generate quality leads.

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Get in touch

To speak to us now give us a call or drop us an email. We’re looking forward to working with you!


Access our Expertise


How will GDPR affect your exhibition data?  It depends on how you collect it!

With inboxes bursting at the seams with invitations to remain on mailing lists, the limitations of GDPR are beginning to set in.  The days of buying data sets to tout for business are behind us  - hooray! They were a waste of time anyway.

Exhibitions are about to become even more important.  At an exhibition you have access to literally thousands of potential customers.  People you can interact with and explain why you are the company they’ve been looking for.  You can ask them face to face if they would like to hear more from you.  Most importantly, you get to make sure that you don't end up with people on your mailing list/client database that are never going to need your products or services.

If you're still using the 'business-card-in-the-fishbowl' style prize draw to gather contact details then your strategy needs to change.

Whether you are using pen and paper or iPad collection forms it is relatively straightforward to ensure GDPR compliance.  You should be collecting basic contact details as well as an indication of the next step, for example email/phone call/visit, the nature of their enquiry, expected time frame and include the required information regarding your data storage and sharing policies.

At Task Force 2 we use a targeted approach to get the right visitors onto your stand.  We advise qualifying the visitor using specific questions to ensure that only potential clients are taken any further.  This means that you are only collecting contact details from good prospects rather than from anyone who happens to wander onto your stand.  

Using our methods will increase your ROI substantially and help you to make good use of the excellent opportunities that an exhibition or trade show offers.

At Task Force 2 we have a process that works.  Contact us now to make your exhibition mission possible!

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We audit the way our clients work. 

Based on our findings we would like to ask you...

1. Do you take brochures, leaflets or other literature to your exhiitions? If you do, WHY?

2. Do you use your top sales staff at exhibitions? if you do, WHY?

3. Do you have a proven system in place to ensure your agreed minimum return on investment? If not, WHY NOT?

Curious? We can help you.

For your free audit why not get in touch with the team at TF2?

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“We cannot recommend Task Force 2 highly enough, they add an extra dimension to our event booths across the globe and the team consistently deliver everything they promise and more!”
– Francesca Desquesnes, Global Events Manager, Alere.
"Your lead generator was a breath of fresh air and the envy of all the stands around me … her professionalism was outstanding up and above what I expected … “
- Duncan McDonald, DIY Framing
“… TF2 enabled us to not only cover our costs, but to vastly exceed all expectations, and vastly exceed minimum income generated: we’re at around 200% of target income directly from the show, with more pending …"
- Nick Chandler, Sound Leisure Ltd
“… I have to say your advice on the stand, the process you advised us on and the work you carried out for us have once again proven excellent value for money.”
- Steve Lewis-Brammer FInstSMM, General Manager, Rösler UK
“… our lead count for the show prior to engaging Task Force 2 was 20; with a Task Force 2 lead generator we realised 85!"
- Nimrod Tal, Director, Nimrodental Ltd
"Task Force 2 delivers! Initially I was a little nervous of some of their ideas but the results began to roll in as soon as the doors opened and they delivered everything they promised and more…”
- Martin Haines, Principal, Dental Financial Associates
“… I will not hesitate to use Taskforce2 again in the future and recommend them to anyone looking to get real results from exhibiting."
- Jenni Williams, Events and Sponsorship Manager, National Pharmacy Association
“ … I can highly recommend Taskforce2 as experts in their field. It has been a real 'eye opening' experience for myself personally and has completely changed my view of the Dos & Don'ts when exhibiting as well as how to get the most out of the event itself…”
- Adam Mayer, Product Marketing Manager, Tevo Limited
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About Task Force 2

After more than 20 frustrating years seeing exhibitors get it wrong, Task Force 2 was born out of a determination to revolutionise the exhibition industry.


Nichola Allebone is a vastly talented stand manager, trainer and presenter whose target driven enthusiasm is infectious.  She has experience in many industries including pharmaceuticals, hospitality, building, accountancy and plant machinery.  Nichola is a breath of fresh air whose magnetic personality leaves everyone wreathed in smiles!


Ingrid Ewan McRae gained her experience in the Scottish hospitality and exhibition industries.  She is an excellent bilingual communicator (English/German) who quickly gains credibility at all levels and displays a unique ability to motivate and influence. Ingrid is affectionately known as 'The Rottweiler' because of her unfailing tenacity! 


Nichola and Ingrid are supported by a number of Task Force 2 trained associates, enabling them to accept complex briefs at short notice.  However, as we do not use ad hoc freelance staff, our capacity is finite - especially during the peak show seasons.Task Force 2

Email us at info@taskforce2.co.uk